Scaling from Side Project to Platform
Between 2017 and 2021, we grew GoFETCh from just idea and a logo into a fully managed SaaS platform. Launched in March 2017, GoFetch transformed hospitality marketing by enabling businesses to engage audiences through intelligent automation and targeted campaigns. We handled everything in-house, from front-end to back-end, including hosting and infrastructure maintenance. Our clients included South African hospitality brands such as Londolozi and Flight Centre, as well as retailers like Block & Chisel. Integrating with over 20 SaaS applications, GoFetch automated the flow of contact data and advanced SMS and email campaigns, delivering personalized communication and actionable insights.
From GoFetch to DPS, DCS and beyond
Building on the success of GoFetch, we expanded our technology into a versatile, enterprise-grade ecosystem. This evolution gave rise to Data Processing Services (DPS), a next-generation automation and intelligence engine for handling structured data at scale. Alongside DPS, we developed Distributed Cloud Security (DCS), a real-time cybersecurity platform that leverages distributed intelligence to detect and mitigate threats across multiple nodes. Most recently, we introduced the Human Consensus Stream (HCS), an AI-driven system designed to process data and human-like reasoning in real time. Together, these platforms form an integrated ecosystem that empowers businesses to transform data into actionable insights, optimize operations, enhance security, and leverage AI-powered intelligence across industries.