In today’s interconnected world, the vast amount of valuable contact data available to businesses is undeniable. Yet, this data often remains underutilized due to fragmentation across numerous online and offline platforms. Such fragmentation complicates data management, hinders effective marketing efforts, and presents challenges in maintaining compliance with stringent data protection regulations. This is where Data Processing Services (DPS) comes into play - a cloud-based solution designed to consolidate scattered data, ensure its uniqueness, enhance connectivity, and maintain full compliance with prevailing data protection laws.
From 2017 to 2021, our commitment to innovation led to the development of GoFetch, a groundbreaking application built from scratch to redefine marketing strategies. GoFetch seamlessly integrated fragmented data sources through our proprietary DPS technology, setting a new standard for personalized digital marketing. Exclusively developed for Fetch Enterprises, GoFetch served a diverse range of clients in South Africa’s hospitality and retail sectors. With DPS at its core, GoFetch adhered to the highest standards of GDPR compliance, ensuring that data privacy and security were always prioritized, and fostering trust in our ability to navigate complex regulatory environments with precision.
Building on the success of GoFetch, DPS has evolved and is now available to the global market. No longer confined to South Africa, our meticulously refined and optimized DPS technology is accessible via global subscription, offering businesses worldwide the opportunity to harness its transformative capabilities. By democratizing access to DPS, we empower organizations across all industries to unlock the full potential of their contact data while upholding the highest standards of data protection and compliance. With DPS we continue to drive innovation, pushing the boundaries of digital marketing automation and data protection.
The DPS Dashboard gives you a bird's eye view of your data processing journey and provides easy access to each stage. From the raw data interactions stored in Datavaults to refined and validated Identity Profiles, simply click on a section in the graph to dive deeper into the data.
Your raw input source data is securely stored in what we call the Datavaults. Access them easily from the dashboard graph, create new vaults with a click, load spreadsheets, connect via a import module, or receive data through the API endpoint or post to a webhook via your website forms.
Say goodbye to the hassle of cluttered data management with DPS's Datavaults. Whether you're a data engineer, marketing expert, or just starting out, the user-friendly interface makes it simple to access and organize your interaction data. With just a few clicks, you can easily review, configure, and streamline your workflow.
DPS is designed to make data processing and management a breeze, with comprehensive guidance and help readily available at every step. Navigate through the intuitive interface to access a wide range of resources, including interactive tutorials and detailed explanations, to effortlessly configure the system.
Transform and enhance your data with ease through a interactive chat. Quickly customize data to meet your unique business requirements, add valuable information, and eliminate irrelevant data through effective segmentation and junk rules. Streamline your data transformation process for improved accuracy and valuable insights, maximizing your digital marketing efforts.
Access validated identity profiles with ease, right at your fingertips. Quickly view, edit, or disable profiles as needed, and stay up-to-date with new and updated profiles automatically communicated via the output API modules to your CRM or marketing system. Empower your data-driven strategies with the convenience and control of always-available identity profiles.
Once your DPS account is set up, the journey begins with data collection, a crucial phase for building your automated data lake. DPS gathers data from a variety of channels - including SFTP, custom API integrations, and direct file uploads through our user-friendly interface - and securely stores it in Datavaults. These repositories automatically capture raw interaction data, curating only the most relevant information for optimal storage efficiency and subsequent analysis.
Within the DPS data lake, your raw data is transformed into dynamic profiles, known as shadows. These shadows represent a sophisticated blend of algorithms and technology that processes and enriches your data to create comprehensive, evolving individual profiles. Unlike static profiles, shadows continuously update to reflect the latest contact data and interactions. DPS automates this process, ensuring the accuracy and relevance of your audience profiles and empowering you to make confident, data-driven decisions.
In today’s digital landscape, precise audience targeting is essential for successful marketing initiatives. DPS empowers you to target specific demographics with unparalleled precision, enabling you to tailor your outreach effectively. Whether you’re reconnecting with recent engagements or prioritizing top clients based on interactions, DPS offers the flexibility to meet your unique objectives. Our team is with you every step of the way - from configuring data intake sources to refining targeting parameters - ensuring that you maximize the value of our automation capabilities. Unlock new growth opportunities and drive meaningful results with DPS.